April 10, 2020 2 min read

This Easter weekend we are proud to release our “Célébration de la Vie” Moscato Frizzante. In 2019 we did not make an en Famille Muscat, rather we made wine to celebrate the life and works of our friend Dale Nigel Goble. Dale was Heidi’s friend and creative collaborator for 20 years.

Dale was instrumental in the branding of Joie from day one. His ‘look and feel’ has permeated the spirit of the winery for two decades strong. This “Célébration de la Vie” label is an illustration of the original Joie logo sketch that Dale created in 2001.

Dale’s aesthetic has permeated everything Heidi has created and deeply informed the way which JoieFarm has publicly presented itself for two decades. We have a deep gratitude for his understanding of our creative endeavours, his undying enthusiasm for the JoieFarm brand, his positivity and creative genius.

Dale created award-winning multidisciplinary works in graphic design, illustration, painting, screen prints, and sculptures. His artwork appeared in private and corporate collections around the world, and was featured in numerous design magazines, newspapers, television, print and digital media. His clients included, among others, the Four Seasons Hotels and the United Nations.

This “frizzante” style Moscato modeled after DOCG Moscato D’Asti.In this tradition, our estate Moscato Giallo grapes were fermented to be slightly off-dry, the original fermentation spritz captured and then bottled under 2 atmospheres of pressure. Its gentle sparkle and aromatics are both undeniably charming and unique. 

This weekend, JoieFarm’s Moscato Frizzante, is a perfect wine to enjoy with a “less formal” Easter meal. Perfectly paired with salty and briny aperitivo snacks, outdoor picnics and sunshine. It is a perfect wine to celebrate springtime and the renewal that comes with this hopeful season.


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